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Snap, Crackle and Hard to Spot: Supply Woes Hit Rice Krispies

(Bloomberg) — Rice Krispies are the latest victim of U.S. supply-chain troubles.

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Shoppers around the country have taken to social media to probe the absence of the Kellogg Co. cereal brand from their grocery-store shelves. The company confirmed the problems this week, citing a temporary shortage due to manufacturing constraints.

“We do not have an estimated date on when it will be back in stock but can assure you, we’re working as fast as we can to get it back on store shelves,” Rice Krispies said on Twitter.

Separately, Kellogg announced Friday a leadership transition for the company’s supply chain. Rodrigo Lance, who currently serves as vice president for supply chain in North America, will succeed global supply-chain head Alistair Hirst. Hirst is retiring later this year after working at the company since 1984.

Lance will assume the role at a challenging time. The Battle Creek, Michigan-based manufacturer experienced several hits to its cereal production last year, including a fire that took a facility completely offline and a labor strike at four U.S. cereal plants that lasted for most of the fourth quarter.

The strike ended in December and the impact will extend into the second quarter as Kellogg rebuilds inventories, Chief Executive Officer Steven Cahillane said on a Feb. 10 earnings call.

Kellogg shares rose 1.9% at the close New York. The stock has risen 11% in the past year, in line with the S&P 500 index.

(Adds details on new supply-chain leader.)

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