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Reverse Stock Splits Are Rare. Why GE Took the Plunge.

Reverse splits like the one executed by General Electric on Monday don’t come along every day. GE was only the fifth S&P 500 company to try one since 2012, says S&P Dow Jones Indices senior index analyst Howard Silverblatt. The industrial conglomerate underwent a 1-for-8 reverse split, meaning investors got one share for every eight owned. From the low teens before the reverse split, the stock was trading at $104 on Friday.

GE Chief Executive Larry Culp’s goal was a higher stock price more in line with peers, which have triple-digit…

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