Technology

Facebook revenue rises 48% driven by higher-priced ads

Facebook stock price was up as much as 6% in after-hours trading on Wednesday after the company released its first-quarter earnings, beating Wall Street’s expectations for earnings and revenue.

Here’s how the social media giant fared in the quarter, relative to estimates compiled by Refinitiv:

  • Earnings: $3.30 per share vs. $2.37 per share forecast
  • Revenue: $26.17 billion vs. $23.67 billion expected
  • Daily active users (DAUs): 1.88 billion vs. 1.89 billion forecast by FactSet
  • Monthly active users (MAUs): 2.85 billion vs. 2.86 billion forecast by FactSet
  • Average revenue per user (ARPU): $9.27 vs. $8.40 forecast by FactSet

The company reported revenue of $26.17 billion for the quarter, which was up 48% compared with a year prior. Facebook’s net income grew 94% to $9.5 billion, from $4.9 billion a year prior.

Facebook attributed the significant increase in revenue to a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered.

The company also said it expects its 2021 capital expenditures to be in the range of $19-21 billion, which is down from the prior estimate of $21-23 billion that it had provided.

Facebook said it counts 3.45 billion monthly users across its family of apps, compared to 3.30 billion in the previous quarter. This metric is used to measure Facebook’s total user base across its main app, Instagram, Messenger and WhatsApp.

In the U.S. and Canada, Facebook’s user base remained flat at 195 million daily active users for the second consecutive quarter. Its user base in Europe increased to 309 million daily active users, up from 308 million in the fourth quarter. 

Facebook said it expects its revenue growth to remain stable or accelerate modestly in the second quarter compared to slower growth a year prior due to the pandemic. The company, however, expects revenue growth in the third and fourth quarters to significantly decelerate sequentially compared to fast growth experienced during those periods a year prior as a result of the pandemic.

Additionally, the company is bracing for “ad targeting headwinds” as a result of regulatory and platform challenges. Most notably, this includes Apple’s recent privacy changes in iOS 14 that may make it more difficult for the company to personalize ads for iPhone and iPad users. This iOS 14 change will begin having an impact on Facebook’s ad targeting in the second quarter.

Facebook’s “Other” revenue came in at $732 million for the quarter, up 146% compared to last year. That accounted for nearly 3% of Facebook’s revenue in the quarter. This includes sales of Oculus virtual reality headsets and the Portal video-chatting devices. 

This is breaking news. Please check back for updates.

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