The partnership gives Amazon the option to take a 2% stake in Grubhub, the U.S. subsidiary of Just Eat Takeaway.com, the European food giant said. Amazon will be able to increase its total stake to 15% of Grubhub depending on certain performance factors, such as the number of new customers added.
Amazon is sweetening the perks of its Prime program, which counts 200 million-plus members and already includes some food-related benefits such as grocery discounts at Whole Foods. Prime members will now be able to forgo delivery fees on some Grubhub orders and access other benefits of Grubhub’s loyalty program at no extra cost.
“The value of a Prime membership continues to grow with this offer,” said Jamil Ghani, vice president of Amazon Prime, in a statement.
Amazon had previously experimented with adding food delivery perks to Prime. In September, it announced a tie-up with European delivery company Deliveroo that gave Prime members in the U.K. and Ireland access to Deliveroo Plus for one year. Amazon took a stake in Deliveroo in 2019.