Tesla stock jumps toward another record after Hertz’s plan to buy 100,000 Tesla EVs

The order was initially reported earlier Monday by Bloomberg.

Tesla’s stock TSLA, +4.31% ran up 4.2% in morning trading. It had rallied 5.1% the past two days to close at back-to-back records. It rose 7.9% last week to mark a ninth-straight weekly gain, the longest such streak since the 12-week winning streak that ended in February 2020.

Shares of Hertz HTZZ, +8.18% hiked up 11.6%, putting them on track for the highest close since the company emerged from bankruptcy on June 30.

“While Hertz is in the early stages of electrifying its rental car fleet, Tesla getting an order of this magnitude highlights the broader EV adoption underway in our opinion as part of this oncoming green tidal wave now hitting the U.S.,” analyst Dan Ives wrote in a note to clients. “The Hertz deal is a ‘major feather in the cap’ for Tesla and speaks to where demand is heading in the EV transformation hitting the auto sector globally.”

Ives rates Tesla outperform with a $1,100 stock price target.

Hertz said it was teaming up with Tom Brady to headline its EV campaign.

“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” said Hertz interim Chief Executive Mark Fields. “The new Hertz is going to lead the way as a mobility company, starting with the largest EV rental fleet in North America and a commitment to grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world.”

Hertz said its customers will be able to rent a Tesla Model 3 at certain locations beginning in early November, and will be expanding through year end. The company is also installing chargers throughout its networks, giving customers who rent EVs access to 3,000 supercharging stations through the U.S. and Europe.

Tesla’s stock has soared 47.4% year to date, while Hertz shares have shot up 64.3% and the S&P 500 index SPX, +0.12% has gained 3.0%.