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Tesla Shares Set to Touch New Record as Good News Pile Up

(Bloomberg) — Tesla Inc. shares are poised to reach a new all-time high on Monday for the third straight trading session.

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It’s already looking to be a good day for the electric-vehicle maker, with research firm Jato Dynamics saying Model 3 was the top-selling vehicle in Europe last month, car-rental company Hertz Global Holdings Inc. reported to have placed an order for 100,000 Teslas and Morgan Stanley boosting its price target on the stock by a third.

Tesla touched a high of $953 in premarket trading. The shares were up 4.41% at 7:52 a.m.

Morgan Stanley’s Adam Jonas cited the company’s “extraordinary” sales growth as it overcame unprecedented industry supply shortages. Jonas said Tesla’s third-quarter sales surged by about 70%, according to his calculations, even as global automobile production fell by about a fifth. The company has claimed a place among the top manufacturers in terms of profit margins, Jonas said as he reiterated an overweight rating.

His new target of $1,200 is the joint second-highest among 46 analysts tracked by Bloomberg.

Tesla hit a record high last week after Elon Musk’s company reported earnings that beat Wall Street estimates, wrapping up a ninth-straight quarter of profit as the 18-year-old electric-vehicle maker outperforms rivals battling a dearth of semiconductors crucial for production.

Looking beyond the sales update, Tesla’s software business and technologies in areas like insurance and battery supply should allow it to become a “champion” of both autos and energy in the long-run, Jonas said.

(Updates stock move, adds details in first and second paragraphs.)

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