Facebook to ban new political ads in week before presidential election

Facebook Chairman and CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing examining the company’s plan to launch a digital currency on Capitol Hill in Washington, U.S., October 23, 2019.

Erin Scott | Reuters

Facebook announced Thursday that it will ban new political ads from running in the week before the presidential election on Nov. 3. Facebook will still allow political ads submitted more than a week before the election to run.

That means you’ll still see political ads on Facebook in the week before the election. Facebook’s ban is narrow, only banning new political ads submitted in the week before the election.

In addition to the new political ad ban, Facebook said it will label any post from a candidate attempting to declare victory in the election before the final results are in with a link to the official results from Reuters and the National Election Pool.

Until now, Facebook CEO Mark Zuckerberg has been adamant about allowing political ads on Facebook and Instagram, even if political candidates use those ads to lie or spread misinformation. Other social media companies, including Twitter and Pinterest, have already banned political ads on their services.

Facebook also said it would take down posts on the social network that attempt to discourage people from voting by claiming they’ll catch Covid-19 if they go to the polls. For other posts that “might use Covid-19 to discourage voting,” Facebook said it would attach a link to “authoritative information” about the pandemic. In a post to his Facebook page Thursday, Zuckerberg said Facebook would block ads that use Covid-19 to discourage voting.

In short, user-submitted posts using Covid-19 to discourage voting will still be allowed on Facebook, unless they explicitly say you’ll catch Covid-19 by voting. But people won’t be able to pay Facebook for ads to spread the message.

Posts that attempt to deligitimize the results of the election or legal voting methods, such as voting by mail, will still be allowed, but will be labeled with more information about voting, Zuckerberg said in his post.

Zuckerberg also said Facebook will expand its violence and harm policies to include election officials and prevent attempts to harm or influence them on the site.

“I believe our democracy is strong enough to withstand this challenge and deliver a free and fair election — even if it takes time for every vote to be counted,” Zuckerberg wrote in his Facebook post. “We’ve voted during global pandemics before. We can do this. But it’s going to take a concerted effort by all of us — political parties and candidates, election authorities, the media and social networks, and ultimately voters as well — to live up to our responsibilities.”

Correction: The headline of this story was updated to reflect the ban only affects new political ads submitted in the week before the presidential election.

This is breaking news. Please check back for updates.

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