DraftKings surges after announcing ESPN deal
The entrance from the elevators, designed to resemble a tunnel entering a stadium, is pictured at the new DraftKings office in Boston on March 25, 2019.
David L. Ryan | The Boston Globe via Getty Images
Shares of DraftKings rose sharply on Monday after the sports gaming company announced an agreement with sports entertainment giant ESPN.
As part of the agreement, DraftKings will the exclusive provider of daily fantasy sports and a co-exclusive partner for gambling link-outs from ESPN, the company said. DraftKings content will be integrated into ESPN’s digital offering and studio shows, according to the announcement.
DraftKings’ stock jumped more than 12% following the announcement. The stock was slightly negative for the session around midday prior to the news. Financial terms of the deal were not disclosed.
“We look forward to this collaboration to exclusively showcase DraftKings’ daily fantasy content and offerings while also advancing further visibility and mainstream adoption of our regulated sports betting products,” CEO Jason Robins said in a release.
Shares of DraftKings have now gained more than 160% since going public through a merger in April. The gain has come despite major U.S. sporting events being postponed during the height of the pandemic restrictions.
The last big move in the stock came earlier this month when it named Michael Jordan as a special advisor to the board of directors.
Disney-owned ESPN holds broadcast rights to most of the major U.S. sports, including the NBA and the NFL’s Monday Night Football. U.S. sportsbooks were gearing up for high demand for betting last weekend, which saw the return of the NFL and playoff games for the NBA and NHL.