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Barstool Sportsbook Downloads Outpace DraftKings, FanDuel At Launch

BofA Securities is out with an early, positive reaction to the Barstool Sportsbook app after its opening weekend in Pennsylvania.

PENN) and raised the price target from $59.75 to $85.

took to Twitter to show off the No. 1 spot for the app.” data-reactid=”21″>Barstool Sportsbook: The Barstool Sportsbook app was the No. 1 sports betting app and the No. 1 sports app in the Apple Inc. (NASDAQ: AAPL) App Store during the company’s weekend launch. Barstool founder Dave Portnoy took to Twitter to show off the No. 1 spot for the app.

“Our initial impressions are positive given the app’s ease of use and leverage of the Barstool brand to create a unique interactive experience,” BofA’s Kelley said in a Monday note. “We think the app targets more of a casual bettor than competitors.”

DKNG) saw after their launch, the analyst said. 

The Barstool Sportsbook app was downloaded 23,000 times on Saturday, which is higher than any single day for rivals FanDuel and DraftKings, he said. 

The app maintains a 4.9-star rating, making it the top-rated sportsbook.

“Penn’s ability to drive conversion from downloads to deposits and deposits to bets/revenue is the next critical step,” Kelley said.

“We roll forward to 2022 estimates and assign a higher multiple to sports and iGaming following the recent move higher in DraftKings,” the analyst said. 

BofA’s price target is based on a 12x EV/EBITDA multiple on estimated 2022 earnings and 8.5x revenue on sports betting/iGaming.

“Most consumer growth stocks trade at double digit EBITDA multiples,” Kelley said. “Factor in Penn’s leverage, small size, retail base, momentum and short interest and it’s easier for us to see additional upside.”

The stock hit a new 52-week high last week of $76.62 ahead of the Barstool Sportsbook launch.

Latest Ratings for PENN

Date Firm Action From To
Sep 2020 B of A Securities Maintains Buy
Sep 2020 Rosenblatt Initiates Coverage On Buy
Sep 2020 Bank of America Reiterates Buy

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