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Why this firm is “incrementally more bullish on Roku’s ad revenue prospects”

On Tuesday, Rosenblatt internet & media analyst Mark Zgutowicz raised his price target on shares on shares of Roku, a day before the manufacturer of streaming devices reports quarterly results. Zgutowicz notes that the firm is “incrementally more bullish on Roku’s ad revenue prospects NTM as [it] believes the pandemic has (at last) become a tipping point to more meaningful transfer of linear TV ad dollars to CTV.” The Final Round pane discusses the bullish call.

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