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How Impossible Foods turned a plant-based burger into a $4 billion brand

An Impossible burger tastes and bleeds like meat, but it’s made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible Foods, valued at about $4 billion, is trying to win over all the meat-lovers of the world. The company is looking to replace the estimated $1.4 trillion global animal meat industry due to its contributions to climate change. Here’s how the company turned a plant-based burger into a foodie sensation and the challenges it faces trying to win over the most loyal of meat-eaters.


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