An advertisement for Apple Music is posted on a street in New York.
Shares of Spotify, which competes with Apple Music, dipped slightly in premarket trading. Spotify has made big investments in its platform, particularly in places like podcasts. It recently acquired Joe Rogan’s podcast and launched another from Michelle Obama.
“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” Oliver Schusser, vice president of Apple Music, Beats, and International Content, said in a statement.
Schusser said the company will continue to invest in its radio programming.
Apple Music Hits will stream “the biggest songs fans know and love from the ’80s, ’90s, and 2000s,” the company said. In addition to daily on-air hosts, Apple will host exclusive shows from the Backstreet Boys, Snoop Dogg, and Meghan Trainor.
Another new station, Apple Music Country, will offer both modern and classic country songs. Musicians such as Luke Bryan, Carrie Underwood and Luke Combs will join for some shows.
Apple Music is available on most platforms including iPhone, Android, Apple TV and Macs. It’s also available through your web browser.