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What Sony Analysts Like About The PlayStation 5 Presentation

SNE) unveiled its next-gen PlayStation 5 console Thursday along with an impressive line of games.

Both exclusive and third-party titles were highlighted during “The Future of Gaming” event. The responses to the PS5 have been positive, a good sign considering that a price point for both consoles have not been revealed.

Mikio Hirakawa wrote in a note. ” data-reactid=”22″>”We were somewhat surprised that Sony announced a digital version of the PS5 without an optical drive, in addition to the traditional model with an optical drive,” BofA Securities analyst Mikio Hirakawa wrote in a note. 

BofA believes the market consensus estimate for the PS5 hardware price is $499. The addition of the digital console is expected to help boost sales by launching with a price cheaper than the primary PS5.

Sony Finally Reveals What The Playstation 5 Looks Like” data-reactid=”24″>See Also: Sony Finally Reveals What The Playstation 5 Looks Like

Masahiro Ono said in a note. ” data-reactid=”25″>Morgan Stanley sees the console as likely to be priced high, targeting “hardcore users,” analyst Masahiro Ono said in a note. 

Factors such as the design of the hardware as well as the “near life-like images offered” in-game will boost prices, the analyst said.

The added value could give room for Sony to take a risk with premium prices, especially with the addition of the digital version of the PS5. 

Morgan Stanley analysts “do not expect the market’s view on initial sales expectation to change sharply.” Special attention was given to titles like “Spider-Man: Miles Morales” and “Horizon Forbidden West,” the only two sequels to “popular PS4 titles that ranked within the top 20 in cumulative copies sold.”

BofA Securities maintains a Buy rating with an $80.24 price objective. 

Morgan Stanley maintains an Equal-weight rating.

Latest Ratings for SNE

Date Firm Action From To
Mar 2020 Oppenheimer Initiates Coverage On Outperform
Oct 2019 Gabelli & Co. Initiates Coverage On Buy
Mar 2019 Jefferies Downgrades Buy Hold

View the Latest Analyst Ratings” data-reactid=”36″>View More Analyst Ratings for SNE
View the Latest Analyst Ratings

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